Hi - I'm Csaba, a former psychology researcher turned lead activation & conversion expert. I help creators engineer profitable email funnels and persuasive marketing messages⦠so they can create consistent cash flow while impacting more people around them. Get my FREE BOOK, The Rapid Lead Activator when you sign up...
which one of these 3 are you?
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Quick thought experiment for you today [FIRST_NAME_PROCESSED GOES HERE]: Imagine three people sit down to write a sales page for the same product on the same Tuesday morning. Same offer. Same audience. Same deadline and all... But using three completely different approaches. (that lead to three completely different outcomes) Here's what happens to each of them: Person 1"The Dinosaur"We'll call her Linda. Linda has been a copywriter for 18 years... And she refuses to use AI. Period. Says it produces "soulless garbage" and that REAL copy comes from real human craft. So she does what she's always done: She pulls out a yellow legal pad... She handwrites her first key ideas... And then, 1-2 days later (so she can let her subconscious "marinate" the idea), she opens her laptop and starts writing the page itself. So she writes, writes, writes... And then she edits, edits, edis. Then she edits some MORE. Then she walks away... and then comes back (with a vengeance!) Fast forward six weeks... And she ships a genuinely good sales page. Cool! There's just one problem... By the time her page goes live, the market has already moved. A competitor launched something similar four weeks ago... The economic conditions that made her offer urgent have shifted... Her audience has been served the same idea three times this month from louder voices! So yes... her sales page is technically EXCELLENT... But by this point, mostly invisible. Because the thing is... momentum has a half-life. And money loves speed. Six-week sales pages used to be fine back in the day... But in 2026? They're a slow-motion way to leave a LOT of money on the table βΉοΈ Person 2"The Slop Factory Worker"We'll call him Mark. Mark is the polar opposite of Linda. He bought a $97 "AI Sales Page Prompt Pack" off Twitter last month... And his process is simple: He pastes the prompt into ChatGPT... He fills in three blanks... He pastes the output into his page builder... He ships in 20 minutes. Heck, his sales page is live before Linda has even finished her legal pad draft! Easy peasy, lemon squeezy. But here's what Mark doesn't realize... His sales page does NOT sound like him at all (uh-oh). In fact... It sounds like every other ChatGPT-generated sales page that uses the same $97 prompt pack! It has the same cadence... same metaphors... same "imagine if..." openings. Same "it's not X, it's not Y, it's Z..." triplets. (aren't YOU tired of those too?!) And same 'ol same 'ol hyped up copy language. Problem is... His audience has seen this exact rhythm 47 times this month! And their BS detectors are SHARP these days. (Sharper than ever, actually -- it's a survival skill at this point!) So they read the first three paragraphs... And when they inevitably feel the AI underneath the words, they quietly close the tab. And here's the worst part... It's not just that they don't buy... It's that they LOSE TRUST in Mark π Because the sales page broke the promise his emails were making: That he was a REAL human with REAL opinions worth listening to. But now? They're not sure anymore... A few of them unsubscribe. A few of them flag the email as sp@m. Most of them just quietly disengage forever. But the worst part? Mark *thinks* he won because he shipped fast. But in reality, he just won't see the bill for another 6 months.......... Person 3"The Smart Operator"We'll call her Sara. Sara isn't a copywriter. She runs a mostly successful coaching business -- 5 years in, growing audience, smart clients. She's read maybe one or two marketing books over the years... Has heard of Breakthrough Advertising but never actually read it. She uses AI a few times a week -- mostly for brainstorming, polishing marketing materials, and getting unstuck when she's staring at a blank page. She's NOT an AI nerd. At the same time, she's not a copy nerd either. But she IS pragmatic. So when Sara sits down to write her sales page on Tuesday morning... She does something different from Linda and Mark: She opens a tool that walks her through the page step by step. A tool that asks her SMART questions... (the kind a senior strategist would ask) And then does the heavy lifting based on her answers. This user-friendly tool extracts the "Big Idea" from her description of her offer. (She didn't even know what a "Big Idea" was until five minutes ago. The tool taught her by showing her) It identifies her "audience temperature" from how she described her people. It drafts a strategic brief -- and walks her through approving it. Only then does it build the page section by section -- one at a time -- explaining as it goes.
"Here's the opening. Here's why this kind of opening works for skeptical audiences like yours. Want me to adjust anything?"
"Here's the story section.
We're leading with your origin story because it creates the most natural belief shift for your specific audience. Want to tweak the emotional hook?"
"Here's where we explain WHY your method actually works -- this is the part most coaches skip, and it's why their sales pages don't convert. Take a look..."
And several more. Sara reviews each section... She then edits in her own voice. She tweaks the specifics. She rejects what doesn't feel right. She approves what does and moves on. She's not writing alone......but she's not abdicating either.So what IS she doing? She's steering... While a tool that knows all the principles she hasn't had time to learn handles the strategic structure underneath. About an hour later, Sara has a sales page that: β Sounds like her (because she stayed in the driver's seat the whole time) β Is strategically sound (since the principles were baked into the tool, not bolted on at the end) β Hits the market at the right time (as she implemented quickly, effectively, and efficiently) β Taught her something along the way (so the next page she writes, she'll be a little sharper -- and the one after that, sharper still) So in essence... Sara didn't pick speed OR craft. She picked speed AND craft... Through a tool that gave her access to expertise she didn't have to spend 4 years acquiring. Best of both worlds π Now... Here's my question to you: Which one of these three are YOU?If you're Linda... ...the world has changed under you, and your competitive edge is bleeding away one slow draft at a time. If you're Mark... ...you're getting away with it (for now) -- but your audience is starting to feel something is off, and the trust account is draining whether you see it or not. And if you're Sara... ...you've figured out something most marketers haven't: You don't have to BECOME an expert copywriter to write like one. You just need the right tool + right guidance. But here's the truth... Even Sara has a ceiling. YES, she can ship faster. YES, she can write smarter. YES, she can 100% produce better pages than most of her competitors. But there's still a gap between "good page fast that converts okay"... ...and "great page that converts at 3x what she expected" And -- in my experience -- that gap is closed by ONE thing: Expert eyes on her specific page.Someone who can look at what she wrote and say: β
"Your headline is solid, but it's leading with the wrong promise.
Try this version instead..."
β
"Your story is moving... but it skips the belief shift right here -- you're losing readers in this paragraph."
(And here's the one most coaches need to hear) Your offer comes across as undervalued when framed this way.
Add this guarantee and watch what happens"
That truth is... This kind of feedback can't come from a tool. It comes from someone who's spent 10+ years studying this craft and applied it (successfully) across thousands of campaigns. Which brings me to what I'm building next...It's NOT just the tool Sara used. It's an 8-week guided implementation program where you get: β The tool itself (the same one Sara used in the story above) β My personal feedback on YOUR sales page, every week β A guided, customized, personal track, custom-tailored to you, with a clear result by the end β My personal BEST tools, strategies, and most closely guarded tips for creating profitable sales pages consistently β A few other bonuses on the way (more on that in a future email) The result? So you don't just get speed AND craft like Sara... You get speed AND craft AND trusted advisor in your corner who's actually looked at YOUR page and told you exactly what to fix. Most people running coaching, course, client, or consulting businesses never get this kind of feedback on their copy, marketing, and messaging. Ever. But next week I'm opening this up to a small group for the first time. Hit reply if you want first dibs and I'll add you to the wait list. More details in a few days. -Csaba P.S. -- The Business Breakthrough Summit that I mentioned yesterday kicks off today. I'll be speaking along with superstars like Rich Schefren, Danny Iny, Bryan Harris (and more). My talk is Thursday at 11:30 AM ET... Where I'll be teaching the deeper psychology behind one of my favorite frameworks AND building part of a sequence LIVE with AI. βIf you haven't registered yet, you can grab your free seat here...β (Seats are limited and the doors close once we're full) |
Game of Conversions
Hi - I'm Csaba, a former psychology researcher turned lead activation & conversion expert. I help creators engineer profitable email funnels and persuasive marketing messages⦠so they can create consistent cash flow while impacting more people around them. Get my FREE BOOK, The Rapid Lead Activator when you sign up...
Close to 100 of you voted on the mini survey email I sent out a few days ago. Some sent single letters... Others sent me actual essays about your business and what's keeping you stuck. I read every single response... And the feedback was loud and clear: A -- "wrong leads on my list" β had the biggest number of votes B -- "burning money on Meta ads" β clearly underperformed C -- "sales pages take weeks" β Came in as a very close second But I didn't stop there... Because I also weighted the...
There's a folder on my computer right now that's about 9 years in the making. Inside it: over 2,000 pages of notes. Notes from all sorts of copywriting & marketing courses I've taken... From books I've broken down obsessively... From sales letters I've studied line-by-line... (Plus a thick physical pile of actual hand-copied sales letters that I used to do for months when I was seriously studying the craft) And from years of my own real-world testing. At first, while working with over 100+...
In my last email, I revealed that I'd start sharing the bigger picture of what I've been building towards in my business... And what I think is broken in our industry right now. But before I do that, here's a quick thought experiment: Think back to the last time Claude or ChatGPT went down for a few hours. (Which happens like clockwork these days... every other week or so) Now pull up any marketing community you're in... Scroll back to that day... And watch what happened: Mass Panic π± Ad...