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Special Sales Page In An Hour launch offer (plus all 3 bonuses) disappears TONIGHT at midnight, ET.

​Go here to grab it before the deadline above >​

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Ever get the feeling that ChatGPT and other AI tools are getting... dumber?

Like the prompts that gave you sharp results a year ago now hand you something flatter?

More same-y?

(is that even a word 🤔)

Well...

You're NOT imagining it.

A group of Oxford and Cambridge researchers published a paper in Nature -- one of the most respected scientific journals on the planet -- explaining the mechanism behind it.

They gave it a name:

Model Collapse

Here's the short version:

AI models learn from the internet.

But the internet is now flooding with AI-generated content.

Blog posts. Product reviews. Social posts. Entire websites.

(Remember the "Slop Factory" I mentioned before? This is their handiwork)

So when the next generation of AI models get trained...

A growing chunk of their "education" is the output of the PREVIOUS generation of AI models.

Copies of copies of copies of copies.

And the researchers proved what happens next:

Each cycle, the models lose information.

But they don't lose it randomly...

It's the rare, weird, brilliant stuff that dies first!

The researchers call it losing "the tails of the distribution"

The unusual ideas and unexpected angles.

The strange, personal, ALIVE writing that made the internet worth reading in the first place.

THAT's what disappears first :(

What remains is the safe, expected AVERAGE...

Then the next generation trains on that...

And flattens even further.

In the researchers' experiments, major degradation happened within just a few generations.

And once those creative "tails" are gone?

They don't come back.

Now think about what this means for YOUR marketing...

​On Wednesday, I told you that generic AI hands you "the average of the average"...

Because it's a prediction engine trained on the internet.

(and the internet is mostly average)

But -- unfortunately -- Model Collapse means something darker:

That average is actively DECAYING!

The well isn't just shallow to begin with...

...it's getting polluted.

So every year, "just ask ChatGPT to write it" produces something a little flatter and a little more forgettable...

...while everyone else's AI-generated marketing converges toward the same low-quality sludge.

Which raises an interesting question:

Where DO you get ideas that the slop tsunami can't touch?

The Answer: You go back to the source

Here's the thing about the 125 years of direct response wisdom inside Sales Page In An Hour:

Almost all of it was created, tested, and PROVEN before AI ever generated a single word.

Real campaigns, tested with real money... by real humans pulling out actual credit cards.

Gene Schwartz didn't train on slop...

And neither did the other masters whose battle-tested principles I distilled into those 15,070 lines of instructions.

(that's 92,400 words (!)

Not only is that the cleanest "training data" that exists in marketing...

...it's permanently immune to Model Collapse 😎

The models themselves will keep changing...

(some better, some worse)

But the essence stays the essence.

THAT's what you're actually buying tonight.

Not a tool that "rides the AI wave"...

But a foundation that holds true -- no matter what the wave does.

​Get the essence before midnight >​

But better hurry, though...

Because after 12:00 AM ET, the price goes up... and the 3 bonuses are gone for good.

Don't say I didn't warn 'ya.

-Csaba

P.S. -- One of the researchers in this Nature paper compared large language models to fire:

Genuinely useful technology...

...but polluting the very environment they depend on.

And the pollution is INVISIBLE.

Meaning that you can't tell which sentence online was written by a human anymore...

And neither can the AI that's about to train on it.

You can't fix that.

But you CAN make sure the thing guiding YOUR AI was distilled from the pre-slop internet...

Back when humans still wrote like humans :)

​Last call is tonight >​

P.P.S. -- Hurry, offer expires in...